North Platte, Nebraska
Savor the art of real baking and honest groceries.
At Upside 77, every loaf is mixed by hand, every shelf is thoughtfully stocked, and every visit feels like coming home.
Our Story
Rooted in North Platte,
built on craft
Upside 77 was born from a simple conviction: that the best bread, pastries, and pantry essentials deserve a home in the heart of Nebraska. We opened our doors on NE-97 to serve a community that values quality, honesty, and the kind of warmth you only find at a true local establishment.
Our bakers arrive before dawn. Our shelves are stocked with care. Every product that passes through our doors carries a standard we would set for our own table — because that is exactly how we treat it.
What We Offer
From our oven to your table
Everything we make or stock is chosen with the same standard: would we serve this to our family?
Artisan Breads
Sourdough, ciabatta, focaccia, and seasonal specialties — all mixed and baked in-house every morning.
Pastries & Sweets
Flaky croissants, rich danishes, seasonal fruit tarts, and daily dessert selections made from scratch.
Curated Groceries
Pantry essentials, local favorites, and thoughtfully sourced staples — everything you need, nothing you don't.
Coffee & Beverages
Expertly brewed coffee, fresh juices, and a selection of beverages to complement your visit.
The Craft
Every detail matters
Gallery
A glimpse inside Upside 77
Visit Us
Come say hello
60 NE-97
North Platte, NE 69101
Hours
Hours may vary on holidays. Call ahead to confirm.
Get in Touch
We'd love to hear from you
Have a question, special order, or just want to say hello? Send us a message and we'll get back to you promptly.
